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Design · Marketing···2024
Emberly
Emberly Studio · 2024
A sustainable fashion label ready to launch their first e-commerce presence — with a story worth telling.
01
Problem
Strong offline brand, zero digital presence. The founder had a clear aesthetic but no system, no content strategy, and a launch date six weeks away. Something had to move fast without cutting corners.
02
Solution
We defined a digital-first brand language — colour, tone, layout — then built a content-led launch strategy across social and email. Paid came later, built on what organic data had already proven.
03
The Outcome
First collection sold out within 48 hours of launch. 12,000 new followers in month one. Featured in two independent fashion publications the week of launch — with zero PR spend.
