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MarketingSEO
Marketing · SEO···2024
Signal
Signal SaaS · 2024
A B2B SaaS company with a great product and almost no organic visibility to show for it.
01
Problem
Three years in, ranking on page four for their core keywords. Competitors with inferior products were capturing the traffic that should have been Signal's — and converting it.
02
Solution
Technical SEO audit first: crawlability, site speed, schema. Then a content strategy rebuild around high-intent keywords, a six-month editorial calendar, and clear ownership across the team.
03
The Outcome
Page one ranking for 14 target keywords within 90 days. Organic traffic up 220% in six months. Cost per acquisition via organic dropped below their paid channels for the first time.
